Who is Twenty Six Systems built for? +
European life-science startups and scale-ups at Seed to Series B stage, typically with 8–60 employees, selling complex scientific instruments or research platforms into biotech, pharma, and academic research environments. The sweet spot is companies with strong science and early or inconsistent commercial structure.
How is this different from standard sales training? +
Standard sales training is built for transactional B2B environments. Life-science instrumentation involves scientific buyers, long evaluation cycles, multi-stakeholder decisions, and high-stakes demonstrations. The content, examples, and frameworks are designed specifically for that context — not adapted from generic programmes.
How are the modules delivered? +
Each module is a standalone document designed for reuse. The typical approach is a pre-session diagnostic to tailor emphasis, followed by a half-day or full-day workshop using the module as the working document. The module then stays with the team as a reference. Remote or on-site delivery both work well.
What is the right starting point? +
For most teams, qualification is the right starting point. Qualification is the one commercial skill that never stops being used on an active opportunity — and it is where most commercial execution problems begin. The diagnostic questionnaire is a good way to identify where the friction is before committing to a specific module.
Can the content be customised? +
Modules are not customised by default — that is by design. The pre-session diagnostic gathers enough context to ensure the right emphasis and examples are used. This keeps delivery efficient and keeps the core content reusable. For teams with very specific situations, a short discovery call before the session is standard.
What is the typical team size for a workshop? +
Most workshops work well with 4–12 participants. Smaller groups allow more depth per person. Larger groups can work with facilitated breakouts. The content is designed to be practical and discussion-heavy, so group dynamics matter more than a strict headcount.